How Grindr Is Selling Itself To Major Brand Advertisers

BUSINESS INSIDER – Nov 26 – Grindr claims to be the largest all-male mobile social network in the world, with ~10M users in 192 countries. Those users are described in Grindr’s pitch document to advertisers as „affluent, tech savvy men“. However, it’s also a potentially risky place for brands to advertise: it’s predominantly used to organize no-strings sex. Grindr has a team of moderators that review for profanity and monitor behaviors prohibited on the app. Plenty of brands advertise on Grindr, including Uber, Airbnb, Audi, Groupon, Fiat, Live Nation and Dollar Shave Club. Ad revenue in the 12 months to October was up 118% on last year, and ads now make up 25% of total revenue.

by Lara O’Reilly
See full article at Business Insider

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Bill Dobbie Launches New ‚Crowdlender‘ Business

DAILYRECORD.CO.UK – Nov 26 – Bill Dobbie, co-founder of Cupid plc, has launched LendingCrowd, a new crowdlender business aimed at providing loans to small to mid-sized enterprises (SMEs). He co-founded it with former Cenkos Securities analyst Stuart Lunn. The company says it has already helped businesses raise ~£250K since it entered the crowdlending market last month.

by Scott McCulloch
See full article at DailyRecord.co.uk

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Match.com Launched Android Wear App

TELEGRAPH.CO.UK – Nov 26 – Match.com has launched its first Android Wear app, bringing the popular dating app to smartwatches and other wearables. Users can browse profiles featuring just their name, picture, age and city. Match.com is among the first dating apps to make the transition to wearables, which will play a „big role in the future of dating services“ according to the company’s country manager Karl Gregory.

by Rhiannon Williams
See full article at Telegraph.co.uk

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This post also appears on Wearable.ai.

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Tinder’s Success Has Boosted eHarmony

BUSINESS INSIDER – Nov 26 – Grant Langston, VP, brand marketing at eHarmony says competition from apps like Tinder has helped his business. “Since Tinder launched in Australia we’ve seen a surge in subscriptions. The press they are receiving is bringing lots of people to the online dating world” he said. Tinder’s spike in popularity in Australia this year has saw user numbers on eHarmony’s website increase by 20%. In the US, the largest area of growth has been in the 23-33 age group; Australia has experienced a similar trend,” he said.

by Sarah Kimmorley
See full article at Business Insider

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Ashley Madison CEO Thinks He Is The Most Important Feminist In The World

OBSERVER – Nov 25 – “It’s sad that there are places where a woman could be put to death for being unfaithful,” said Noel Biderman. For him, facilitating discreet affairs in the Muslim world is uniquely important. “I’m one of the most important feminists that the world has seen,” he went on. Ashley Madison soft-launched in Turkey two weeks ago. The site has already signed up 15K members, 63% are female, which is a record in any country. 97% are Muslim. “Men in Turkey have no problem having affairs, although women will face shunning or complaints by neighbors,” said Jenny B. White, a Boston University Anthropology professor.

by Jordyn Taylor
See full article at The Observer

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