Tinder Now Lets Users Use Music To Find A Date

BUSINESS INSIDER – Sep 21 – Tinder and Spotify have announced a partnership that will let users choose any song from Spotify to display as their „anthem,“ a kind of personal theme song, which potential dates can listen to without leaving the app. They can also opt to have Tinder display their top artists on Spotify. This feature will be available in every Tinder market where Spotify is also present.

by Nathan McAlone
See full article at Business Insider

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Match Group On How To Improve Users‘ Retention

APP ANNIE – Sep 22 – There’s an art to reducing churn, but there’s also a science. Here is a Q&A with two experts in user retention at Match Group: Sushil Sharma, SVP of Product, Analytics and Design, and Ram Reddi, Director of Mobile Product.

Q: What can you implement to improving retention?
A: A features that users will love and want to use every day, also push notifications that bring the user back to the app.

Q: What do you A/B test to prevent churn and increase retention?
A: We thoroughly test every major feature and change. We are constantly testing onboarding and checkout flows, app navigation, profile setup, search features and push notifications.

Q: For your app, what is a „loyal“ user?
A: A „loyal“ user for us, even though short-lived, is one who rates their dating matches, and responds to interest from prospective dates in a timely way.

Q: How do you benchmark your retention and churn rates? Are there specific external tools, resources or methods you use?
A: We use App Annie Intelligence to measure how we stack against our competition in terms of downloads, engagement and new releases. We monitor downloads, engagement and app releases of our competitors on a biweekly basis.

Q: What are some strategies you think we’ll see emerging in the next year for keeping retention high?
A: Artificial intelligence and location-aware notifications. Pokémon GO is a good example of a high retention product that has completely brand new hooks.

See full article at App Annie

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Tinder’s Newest App, Tinder Stacks, Lets You Swipe On Anything

TECH CRUNCH – Sep 22 – Tinder is launching a new application for social polling. It is called „Tinder Stacks“. The new feature will allow users to swipe right or left on anything they want – whether that’s polling their friends which photo should be their new profile picture or what outfit should they wear tonight. While Tinder Stacks is discoverable though Apple’s iMessage App Store, it’s not technically a standalone app. Instead, the new app is included with the flagship Tinder app.

by Sarah Perez
See full article at Tech Crunch

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Grindr To Run Hackathon For LGBTI Equality

GAY STAR NEWS – Sep 21 – The hackathon is being supported by HackerNest, Planned Parenthood, DevPost, and the White House’s Opportunity Project. It was launched in the summer and will culminate on Sep 25 with an event at the Grindr’s LA headquarters, where tech individuals and teams can demonstrate their ideas for digital solutions to the challenges faced by gay and trans communities. The challenges include: LGBTQ homelessness; trans visibility and empowerment; international LGBTQ issues; and access to sexual health services and PrEP.

by David Hudson
See full article at Gay Star News

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Hinge CEO Is Not Afraid Of Making Big Changes

BUSINESS INSIDER – Sep 17 – When Hinge was floundering in 2012, Justin McLeod spent $25k on a huge 2,000-person launch party to kick-start its growth. The company only had $32k left in the bank at the time. It worked. Now McLeod hopes another big bet can save Hinge. The app is bleeding users and has plummeted to a 1.5-star rating as McLeod and his team has been working on something totally new. The new product will be unveiled this week.

by Nathan McAlone & Biz Carson
See full article at Business Insider

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