Lunch Actually And Diverse Co. Launch Premium Dating Service „Tailor“ In Japan

PRESS RELEASE – Mar 24 – A new premium Japanese dating service, Tailor, was launched last week. Tailor is a collaborative venture between Japanese Internet dating corporation Diverse Co., Ltd. and Lunch Actually. Modeled after Lunch Actually business model, this newly launched Japanese dating service is geared towards single Japanese business professionals in their late 20s to early 40s. Fueled by Lunch Actually’s proprietary matching system ‚Soulseek’, the dating consultants at Tailor find and handpick compatible matches for each client.

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Tinder Steps Up International Expansion By Hiring Top Execs

CNBC – Mar24 – Tinder has hired the following people:

  • Alexey Shelestenko, former media partnerships manager at Twitter, has joined as country manager of Russia
  • Laura Roche Camera, former head of customer marketing and digital at Hastings Direct and ex-American Express marketing director, has joined as country manager of the U.K.
  • Ekaterina Hadjipetkova, former growth project manager at ride sharing platform BlaBlaCar, has joined as country manager of France
  • Ryo Umezawa, former country manager at HomeAway Japan, has joined as country manager of Japan for Tinder
  • Morad Adjaoud, former Head of growth, acquisition and content at rival dating service Happn, has joined as head of European growth

Tinder is looking to boost the numbers of paying users, through its premium Tinder Plus. The service costs $9.99 for users under 30 years old, and $19.99 after that. Tinder had 1.7M paid members at the end of 2016, up from 0.8M the year before. Paid members are expected to rise 15% this year. For now, Tinder is not planning to open any international offices, but this could change „depending on growth over the next 12 to 18 months.

by Arjun Kharpal
See full article at CNBC

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33% Of Indian Couples Met Online

THE HINDU BUSINESS LINE – Mar 24 – In 2007, the online matchmaking industry was centered around matrimonial sites like Shaadi.com. Ten years down the line, the landscape looks completely different. Online dating is now a growth industry. ~67% of Indian singles know couples dating online, and 33% of the couples surveyed had met online, according to digital research consultancy Mindshift Metrics. The online dating space has been growing at an explosive pace in urban India, driven by Tinder. Alongside international competitor OkCupid, local apps like TrulyMadly and Woo are snapping at Tinder’s heels. Newer apps like SirfCoffee and Find Life Over Here (FLOH) are trying to create a middle ground between casual dating and traditional matrimonial sites. Both FLOH and SirfCoffee take the exclusive route — users can’t just join, they have to go through a screening that includes detailed application forms and face-to-face interviews, either in person or through video-conferencing.

by Bhanuj Kappal
See full article at The Hindu Business Line

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Nichi Hodgson Joins Dating App The Inner Circle

GORKANA.COM – Mar 24 – Nichi Hodgson, former sex columnist for Men’s Health, has joined dating app The Inner Circle as comms and PR manager. A former Silicon Valley matchmaker, Hodgson brings eight years‘ media experience to the role and will help promote the company’s brand message, while expanding its international reach. She has published a book on the history of dating – „The Curious History of Dating“.

by Richard O’Donnell
See full article at Gorkana.com

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Singles Use Tinder For Confidence Boost

MARKETWATCH – Mar 23 – LendEdu, a consumer finance comparison site, asked ~3,800 millennials if they used Tinder and a staggering 72% of them said they did. When the researchers asked them why, 22% were looking for a hookup and 29% for friendship and curiosity. And only 4% said they were „looking for a relationship.“ Meanwhile, 44% said they were swiping for „confidence-boosting procrastination.“

by Quentin Fottrell
See full article at Marketwatch

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