LikeBright Morphs Into Reveal, A New Anonymous Chat App

GEEKWIRE – Sep 18 – LikeBright, the social dating company that participated in the Techstars Seattle program in 2011, reeled in money from Microsoft Ventures and prominent investors, and acquiring other startups, is shifting gears and launching a new anonymous chat app. So why didn’t LikeBright work out? While Reveal is mobile-only, LikeBright was on desktop and aggregated information from Facebook to help match those looking for a partner. The company has raised another $1M this year to build Reveal. In beta tests, Reveal had 6K chatting users send more than 800K messages. More than 60% of those chatters returned to the app.

by Taylor Soper
See full article at Geekwire

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Cuddlr Is Tinder For Cuddling

SALON.COM – Sep 19 – Cuddlr is a new app that launched in the iTunes store last week. Users sign up with Facebook and browse nearby cuddle partners. If they like someone, they send them a cuddle invite. They have 15 mins to accept. If all goes well, the app then leads them to each other for a cuddle in public or private.

by Tracy Clark-Flory
See full article at Salon

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Muddy Matches Goes Mobile With New Android And iPhone App

TELEGRAPH.CO.UK – Sep 21 – Many country-loving singles aged 18-26 join Young Farmers, an organisation with 25K members that arranges ski trips and dances for young country dwellers. Lucy Reeves and her sister Emma failed to meet anyone through Young Farmers, so they founded Muddy Matches in 2007. The site has now 100K members and 50% of its traffic is via mobile. Muddy Matches launches a new app, destined to become ‚Tinder for country types’.

by Anna Tyzack
See full article at Telegraph.co.uk

Mark Brooks: MuddyMatches gets 55k hits a month according to Similarweb. Mostly in the UK. The big daddy in this niche is FarmersOnly.com with 1 million visit a month mostly in the USA. It’s hard to believe the farming dating niche is so huge. But farmers are in demand, and they have good coin to spend on dating. They don’t have so much time to be going to bars.

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Woman Sues NYC Matchmaker For $100K Worth Of Bad Dates

IB TIMES – Sep 19 – 61-year-old Audrey Ruden is suing Richard Easton Matchmakers. She paid $100K to be introduced to 15 quality, marriage-minded men within 13 months. She stated that neither of her first two dates showed interest in marriage. When she complained to Easton, he became hostile and rude, and stopped returning emails and voicemails. Under New York state law, a dating service that charges ~$25 is required to provide a minimum number of referrals per month, and if it doesn’t deliver for two successive months, the client can cancel the contract and get a full refund minus a cancellation fee.

by Barbara Herman
See full article at IB Times

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Online Dating Stigmas In Japan

FAST COMPANY – Sep 17 – Japanese birthrate is among the lowest on earth, and the number of marriages is in decline. Many Japanese people don’t seem like dating sites. Some of the biggest ones position themselves as more social than romantic. Nikukai, meaning „Meat Meeting,” is an app designed to get groups of men and women together for Korean barbecue. Another app, Furendo Tossu is a site for meeting new people with common interests. Pairs, a dating app linked to Facebook that, along with MatchAlarm, NikuKai, and Yahoo Omiai, is one of the country’s most popular. Online dating in Japan has a shady history. People preferred anonymity, opting for cartoon avatars instead of photographs. On Pairs, photos regularly crop out distinguishing features, or instead show a favorite pet, stuffed animal, or an original drawing, expressing the user’s taste. Another reason online dating has a seedy rep is baishun, meaning „to sell spring,“ with “spring” referring to youth or virginity. Baishun is the practice of Japanese teenage girls selling sex to older men online.

by Taylor Beck
See full article at Fast Company

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