Dating Apps: Tech Doesn’t Matter, Says Sex Columnist

NYMAG – Oct 6 – Users choose dating apps the same way they choose bars – based on the people. The make-or-break factor in whether users stick around, is the crowd. With new apps getting launched every few months, the dating app people will like best is the one that happens to have a user base that fits the demographic of people they want.

Here’s a breakdown of some of the dating apps Maureen O’Connor, a sex columnist, have experimented with:

  • Tinder: Single people who hang out at bars.
  • OKCupid: Single people who hang out at coffee shops.
  • Match: Squares.
  • JDate: Jewish squares.
  • eHarmony: Christian squares.
  • Ashley Madison: Horny married guys.
  • Blendr: Horny single guys.
  • Happn: People with nice jeans who live near your subway stop.
  • Coffee Meets Bagel: Risk-averse nice guys.
  • The League: Hedge funds and Hamptons.

Dating apps, like all social situations, are malleable. They’re whatever people want them to be.

by Maureen O’Connor
See full article at NYMag

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Social Media Marketing: Zoosk Has The Most Fans, Tinder Is The Most Engaging

DIGIDAY – Oct 8 – According to Unmetric and Socialbakers, two social media analytics firms, Zoosk had the largest Facebook fan base (13M), followed by (827K) and Tinder (369K). Tinder’s fan base grew by 56% between Jan and now. Zoosk and maintain the lead on Twitter as well. Zoosk published the greatest number of FB posts, but Tinder had the highest average engagement and the most posts shared by fans.

by Tanya Dua
See full article at DigiDay

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Dating App The Grade Launches Peer Review Feature

BUSTLE.COM – Oct 8 – The Grade’s Peer Review Feauture will allow users to leave feedback about other users. Based on the feedback, users are assigned a Peer Review grade, which will then be factored into the overall grade that they get via the app.

by Laken Howard
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Tinder Is Killing Romance, Says BBC Historian Lucy Worsley

DAILYMAIL.CO.UK – Oct 6 – BBC presenter and historian Lucy Worsley says romance is dying out. Dating apps make it easy for couples to enter relationships, and love is being replaced by ‚bored singletons looking for one-night stands’. The first episode of A Very British Romance is on Thursday on BBC Four at 9pm.

by Simon Cable
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/…/ To Launch Dating App

PRWEB – Oct 5 – Bad Online Dates (BOD), a website that lets users vent about their bad dates experiences, is celebrating its eighth anniversary, and launching a new dating app. The app will be launched with ~100 participants this October in a test market on the West Coast of the US, with a rollout expected across the U.S. in 2016.

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