OPW – Feb 27 – Live.me has been removed by Google Play store as part of the broader action against Cheetah Mobile, their parent. See Android Police article. This action means people who already have the Live.me app can’t pay. That’s not good for some in the dating industry. Live.me powers livestreaming video on Twoo for the Match Group. So this is a concern for the dating industry, and for Twoo.
See the top news on Match Group
See the top news on Twoo
CNBC – Feb 26 – Figures from the app data tracker showed Japanese consumers‘ expenditure on the top 10 dating apps in the country surged 125% in the first half of 2019 – to $120M, compared to the same period two years prior. In 2019, Pairs was #1 grossing app in Japan, according to App Annie. On a global scale, Pairs ranked 5th overall in terms of consumer spend.
by Eustance Huang
See full article at CNBC
See the top news on Pairs
IANS – Feb 26 – Gleeden’s new survey revealed that 53% of Indian women had an intimate relationship outside their marriage, as compared to 43% of men. The research suggests that Indian women are pretty „open minded about infidelity“. Gleeden started its operations in India in 2017 and now claims to have over 8 lakh active Indian users.
See full article at DaijiWorld
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AP – Feb 25 – Some of today’s app users are sick of the endless swiping according to industry leaders who are responding with new ways to get users off their phones and out meeting people in the real world. David Vermeulen’s The Inner Circle launched in 2012 and curates users looking for meaningful connections, and hosts offline events in cities around the globe for 2+ million members. People have become „Tinder tired“. Justin McLeod launched Hinge in 2011, and in 2016 removed the swipe option to encourage more interaction. Vermeulen plans to add an automated response to anyone who just messages „Hi“ as an introduction, which he said is often a dead-end to dating. „We’re gonna say, OK, this is not the best start for a conversation. You have to do better.“
by Louise Dixon
See full article at AP
See the top news on Hinge
See the top news on The Inner Circle
STYLIST – Feb 25 – According to a new survey of 12k women by Bumble 61% of women say they look for a partner who shares their values. We asked a behavioural psychologist Jo Cummings how important shared values really are. „Core values, such as wanting children or marriage – or not – are very rarely open to compromise. ..It’s also good to be open minded, to have debate, and to be an effective listener, as your partner may give you a perspective on a topic that you hadn’t really considered before.“
by Lauren Geall
See full article at Stylist
Mark Brooks: Behavioral Economists give product designers and digital marketers a nomenclature to work with to better describe the behaviors they’re observing. I run the group BehavioralEconomist.com (as well as OPW.news), and am attempting to connect more Behavioral Economists with the dating industry. Please join the fray and learn the language of BE in the group. I think you might find the language of biases and heuristics and behavior at least interesting.
See the top news on Bumble