Category Archives: Sexy

The Why And How of Business Video Production

Corporate video production is simply the art and science of creating corporate communications tools that are stored on DVD or in streaming video format. These audio-visual materials are separate from advertising videos in that their target audience is generally very focused, such as with training videos or motivational videos. Some promotional videos meant to be viewed by specific groups of powerful businessmen, such as to sell an entire company to another or to convince a much larger company to use yours as a contractor, also fall under the desmesnes of corporate video production.

CVP is a powerful tool for presenting information that focuses on professionalism over swagger, cleanliness over attention-seeking, and information density over ‚sound bites’. Modern companies often engage a corporate video production firm to create works that show off their mission statements, recent successes, and media moments as well as simply safety videos and financial data presentations.

Corporate video production is popular because it does three things very well:

1. It makes learning easy

It does matter if you’re teaching new employees the rules of the road or showing experienced managers how to implement best practices most effectively, video should be your medium of choice.

2. It saves time

People inherently remember more when they’re exposed to information in more than one format at a time. When you present your information via video, you greatly reduce the chances that you’ll have to re-present the same information to the same audience at a later date.

3. It unifies the message

Being able to show every employee from Seattle to Singapore the same corporate video means there’s less „telephone game“ and more accuracy to the message getting passed down from upper management to the trenches.

So what’s the basic process? It’s broken down into three parts: preproduction, production, and postproduction. Most people only think about the middle step when they consider the vagaries of corporate video production, but the pre- and post-stages are equally if not more important overall.

Preproduction is the phase during which scripts are written and storyboards are made. Actors are chosen, the budget is decided upon, and casting calls are made. This phase can last between 24 hours and a week depending on the complexity of the video.

Production is the actual filming of the video, during which camermen guide cameras, actors deliver lines, and a director controls the whole shebang. For a typical corporate video, you can expect this phase to last about an hour for each 5 minutes of finished video.

Postproduction is that time when editing — voice editing, film editing, special effects if any, animations if any — is performed. Depending on complexity, you can expect postproduction to last anywhere between 72 hours and 2 weeks.

Some people also include Distribution as an often-unspoken ‚fourth‘ step in which the video is put onto a medium like a DVD or a webpage, and that DVD or the URL to that webpage is distributed to all of the people who are the intended audience for the video. Getting a hundred DVDs burned for shipping out to your /…/

How To Increase Online Traffic Through Videos

Once you’ve made a professional video how can you promote yourself to reach a large number of people in a short time? Well, YouTube is the solution to your problem. Who doesn’t know about YouTube? Unless you’ve been purposely avoiding the internet for the past 5 years! After Google, You Tube is the second largest search engine in the world. It is the home for all kind of videos. It’s a popular free video sharing website that allows anyone to view and share videos that have been uploaded by YouTube members. Videos have become the fastest ways to connect with your target audience and to build good relationships with them. YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. Sources go so far as to say that video is 7% words, 38% voice and tone and 55% body language. It’s no wonder that it has also been said to be more ‚engaging‘ of a target market. People are no longer dealing with websites, text and automated responses; they are coming face to face with another human being. This simple gesture can instill a sense of trust that goes a long way towards building customer relationships and brand loyalty.

Today on You Tube, 24 hours of videos get uploaded every single minute. An average person spends 15 minutes a day on YouTube. And 70% of YouTube’s traffic comes from outside of the U.S. seeing these figures we can say that the reason for the rise in use of videos is because online web videos help enhance customer services, increase enquires per visitor, educate visitors to new and improved ideas and help enlarge business credentials. They can be used as a YouTube marketing video, which is probably the fastest and the most powerful tools in the social media realm.

But apart from all this, how can you generate leads if you can’t generate enough traffic from your videos, people don’t want to watch them because they know it’s a sales pitch. So how can you get the right audience and potential consumers to voluntarily watch your video? The answer’s pretty simple, be stealthy. Make your video so interesting, so funny, and so rewarding that people share it with their friends without noticing your sales pitch. There have been many attempts at stealth marketing in real life. But you need to keep the video short, using the right keywords and tags for promotion on the web. Upload the video on video sharing websites like Metacafe, Vimeo, LinkedIn, Daily motion and others. Share it with your friends on email, Facebook and Twitter. And with the help of a professional video production, a business team with years of corporate experience in professional areas of scriptwriting, story board and animation, they can easily help you make that perfect video for the promotion for your online business. You can give specifications of the kind of video you want for your product or service to help /…/

Can Contactless Payments Get Better?

After a long wait, contactless payments suddenly picked up with the COVID pandemic, but a disconnect among sector players is causing chaos at the point of sale.

Amid COVID, Customers found safety and convenience in paying by simply waving their contactless chip cards at a chip-ready terminal–without coming into contact with the POS terminal.

Adoption has increased worldwide as card brands and payment processors implement, catching the attention of many consumers.

For years, international card networks have campaigned for the contactless adoption, trying to push issuers and merchants who’ve lagged and implemented the tech step-by-step on their own schedule.

And when a pandemic presented a fresh opportunity, advocates tweaked their marketing messages to increase consumer awareness of contactless tech. The fear of catching the deadly virus has prompted shoppers to prefer swaying cards at sellers‘ checkout instead of physically touching a Point of Sale.

A poll by Mercator Advisory Group released in the heat of Covid-19 revealed that 35 percent of shoppers were paying more or much more through the contactless chip card. Another 35 percent of mobile wallet user used it more or much more.

According to the study, 12 percent of cardowners who’ve never used a contactless card tried it first in response to Coronavirus.

The Challenges

  1. An Uneven Experience

But as the sector celebrates this victory, Contactless payments still faces a few challenges that advocates must address.

First-hand users have reported an uneven contactless experience. Sometimes the transaction is smooth, convenient, and superfast. Other times, the cardowner won’t locate the NFC reader on the terminal and must wave the card weirdly up and down to complete the transaction.

And sometimes, the payment fails, possibly because of incompatibility between the chip in the card and the obsolete terminal systems.

  1. Contactless isn’t really contact-free

Contactless payments have also failed to offer a total contact-free checkout experience through cards and wallets, which causes further friction at checkout and involves interaction with a terminal.

Though a cardowner’s goal is to avoid contracting a deadly battle from a payment terminal, most sellers still insist that consumers hold the display window or use a stylus to choose a payment type, verify their amount or choose a receipt type.

All these tasks involve user attention and activity, defying the whole point of a quick contactless transaction.

The takeaway

There are still lots of opportunities to improve contactless payment. Advocates must seek to address consumer concerns while major players coordinate for a consistent experience.

Author Bio: Payment industry guru Taylor Cole is a passionate payments expert who understands the complex world of He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie with ice-cream on his backyard porch, as should all right-thinking people.


How A Corporate Video Production Company Can Help You Create a Quality Online Video?

Are you looking to advertise or gain publicity for your company? One of the best ways to do it is through Online Video Production. A Corporate Video Production Company can help you present your products, ideas, and values before a target audience. It can help you get the kind of exposure in the virtual world that you need to attract new customers and expand your business opportunities.

The Internet and worldwide web represent not only the future of commerce and communication but they also signalize the arrival of an entirely new era in advertising, marketing, and publicity. The prospects for the continued growth of the online market are very great. Indeed, given the openness and flexibility of this medium there seems to be few limits as to how many people will be in it. This gives you the opportunity to exploit the fact that you will have an audience that is ever-growing so that with a simple clip you will be able to reach millions of persons at once.

Doing an online video production gives you a chance to make your best effort to show persons what your company sells, the services you provide, and the value that you can give them. A well-constructed and well-managed video production can have a powerful effect on the viewers you want to reach; and with the right timing and stagecraft, may even end up going viral and reaching more people than you ever thought possible.

However, not everyone has what it takes to produce a good corporate video. When you are looking for a corporate video production company to work with, you need to ensure you’re working with a firm that has the professionalism, expertise, and competence to do it well. You want persons who are experienced and knowledgeable, and who understand the needs and demands of the market. Cutting the perfect video requires the perfect balancing of a number of elements, and finding a corporate video production company that can get this right requires diligence and selectivity.

Service and price are also important factors. The fact is you need to be able to trust the firm you’re working with the full responsibility of organizing and implementing the video production. You’re a busy person and you don’t have the time to be too involved in how the video is made. You should be able to rely on the persons you have hired for this work to carry out flawlessly. Price is also important. You should be able to get a high-quality video at reasonable rates.

Fortunately, it is not that difficult to find a corporate video production company that meets all of these criteria. The place to begin your search is the worldwide web. The web allows you to bring all of the firms that offer this service to your computer screen, where you can evaluate the quality, content, and value of their offerings. Using the web also enables you to find out the reputation of the firm you’re thinking about working with. The firm with a proven /…/

How to Hire a Good Video Production Company That Can Boost Your Business

With so many video production companies sprouting up all over, and each one claiming to be the best, it is very important to choose a company that’s genuinely got skills. A good video production company will successfully increase your visibility and enhance your credibility in the eyes of your target market, while at the same time spreading your message.

Today, many video production companies entice their customers by offering their services at highly affordable rates. But a cheap solution is not always the best solution. Since the videos that you send out represent your business, it is always best not to scrimp on expenses.

To ensure that you aren’t risking your company’s reputation in the market, below are a few points on how to pick out the best video production company that gives you the best services at a price that fits in with your advertising budget.

Your first step should be to make a list of a few prospective companies and research on their backgrounds. Check online for feedback and any sort of information about these companies. You could even get information from friends and colleagues. One of the best ways to get accurate information is by asking a former client of the company, whether he or she was satisfied with the work.

Once you narrow down a select few candidates, get started with contacting each of them. Meet them personally to get a feel for them or contact them via chat, mails or phone calls. Discuss a few ideas with them and let them know what you want from your video or infomercial. This will give them a basic idea on what you have in mind.

Check out the other services provided by the company. It is important to have some idea of the scope of services that are provided by these companies. Find out what the rates are and if there are any additional charges. Check to see if the company extends any supplementary services or add-ons.

Always choose a video production company that is creative. Typically, a good video production company would make use of a number of visual varieties instead of sticking to a single style while creating infomercials. Apart from this, the company that you choose should provide good audio and visual effects, good graphics and voice talents and many such media elements to make your video more interesting.

Possibly the most important factor is the prospective company’s reel, and work portfolio. If you want a video in a particular style, and the candidate has nothing like it in their reel, it’s possible they just aren’t capable. Never take „yeah we can do that“ as a sure thing. Ask them to „show you“.

Last but not the least, choose a company that fits in with all your specific requirements and make sure they can add value to your business. A reliable video production company should ideally add value and quality to your work and should concentrate on this instead of the fee that they are going to receive.

So, go look searching for /…/