MEDIAPOST – Jan 15 – That’s according to App Annie’s latest State of Mobile report, which found that social and communication apps maintained a dominant 50% share of time spent among the world’s mobile users in 2019. Relative to time spent with other app categories, that was only down by 6% since 2016. Social and communication apps also remain a hot commodity. In 2019, consumers downloaded 9.5B such apps, and spent 25% more time using them than they did in 2017. Worldwide app downloads totaled 204B in 2019, which was up by 45% since 2016, the app analytics firm found.
by Gavin O’Malley
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