Twitter Suspends Grindr From Its Ad Platform

By | 15.1.2020

ADAGE – Jan 15 – Twitter says it suspended Grindr, the gay dating app, from its ad network after a report revealed privacy concerns with how the app shared personal data with marketing partners. The new report, commissioned by the Norwegian Consumer Council, alleged that Grindr transmitted personal information on its ~3M daily users worldwide to ad tech partners, including Twitter’s MoPub, which is a mobile ad network that helps apps make money by filling their ad inventory. The report also names other advertising platforms OpenX and AppNexus, which help brands bid on ads through platforms like MoPub to appear on apps like Grindr. The report calls for a fines of Twitter, OpenX, AppNexus and Grindr. Under the GDPR, the maximum fine for a violation is up to 4% of annual revenue. In Twitter’s case, that would amount to $120M, based on $3B revenue from 2018.

by Garett Sloane
See full article at AdAge

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