Tinder (& Grindr) Used for More Than Just Hook-ups

THE CONVERSATION – Feb 25 – New safety features will be added to Tinder throughout 2020 including a means to connect users with emergency services when they feel unsafe and more safety information provided through the app. Also, AI will validate profile photos allowing members to self-authenticate through a series of real-time posed selfies which are compared to existing profile photos. I examined a range of news articles reporting on how people were using Tinder for purposes other than dating. People campaign on behalf of politicians. I also found several health and awareness campaigns, personal ads, promotion of local gigs, joke accounts and even subversive works of art. Tinder is a social ecosystem where multiple activities co-exist. Historian Andrew DJ Shield found that some Grindr users establish friend networks, and housing or employment opportunities. While safety is needed, these companies should ensure that new features are not shutting down creative, productive and self-protective uses that make the app meaningful in people’s everyday lives.

by Stefanie Duguay
See full article at The Conversation

Mark Brooks: Context is everything when it comes to dating behavior and dating apps. Its super-important that product designers either explicitly open up their app contexts to cover more of the tapestries of life in their respective niche communities like Grindr, or maintain the context as dating-only in the case of Tinder. It’s a key decision. Some brands can emerge as communities, and some like Tinder should remain laser focused on their jobs-to-be-done. i.e. get people out on dates with (somewhat) compatible partners.

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The Top Dating Industry News for Feb 25th

OPW – Feb 25 – Top grossing dating app, How much Americans spend on dates, Match.com new safety feature.

For the top weekly dating industry news in ~2 minutes subscribe to OPW’s Two Minute Tuesdays (TMT) podcast on Breaker , Google Podcasts Google Podcasts, Spotify Spotify, Anchor Anchor , Stitcher Stitcher, Overcast Overcast, Radio Public Radio Public or Apple Podcasts Apple Podcasts. Listen to the trailer for the channel.


Lex Is the Lesbian and Queer Dating App That Puts Language First

ALLURE – Feb 24 – Lex, the text-based dating app, launched in November of 2019. The app was inspired by newspaper personals. „Language is really key in queer communities“, says Lex’s founder Kelly Rakowski. Instagram photos aren’t loaded into Lex profiles.

by Rosemary Donahue
See full article at Allure

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Uneepi: A Dating Site for People With Autism

NEWS12.COM – Feb 22 – Thomas Sheil created Uneepi, an online service for those on the autism spectrum to meet and communicate. Although Sheil himself is not autistic, he says he’s worked with the autistic community since college, developing a game for autistic elementary school students struggling with expressing emotions. Uneepi offers coaching and guidance to users.

See full article ot News12.com


Grindr Introduces Discreet App Icon Feature for All Users

PR NEWSWIRE – Feb 21 – The Discreet App Icon allows users to replace the Grindr app image on their phone with another symbol. The feature was developed in collaboration with Article 19 (the London-based human rights organization), The Guardian Project, and Grindr for Equality to help protect users when there is the possibility that someone may look at their phone and recognize that they are LGBTQ.

See full article at PR Newswire

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